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Rolex Daytona Watches – Price, Top 3 Styles, and Investment Outlook



Rolex Daytona Watches

The Rolex Daytona is one of the most iconic timepieces in the history of watchmaking. The design was created to be a racing chronograph for professional race drivers, making it an extremely functional and reliable timepiece that can withstand the most extreme conditions.

Even today, the Rolex Daytona is built in the same exact manner, being manufactured without anything unnecessary for greater precision.


This article will share with you our top 3 best-looking Rolex Daytona watches, along with their main features and prices. We will also share some predictions about how these watches can fare as investments over time.


1. Rolex Rainbow Daytona

Rolex Rainbow Daytona

A Stunning Rolex Rainbow Daytona White Gold 116599RBOW

The Rainbow Daytona is the latest edition of a collection of modern classics. Celebrating five decades of the legendary Rolex Daytona, the new Rainbow Daytona has been designed especially for enthusiasts.

Its two-tone matte and shiny finished stainless-steel bezels are highlighted with twenty-four color-coordinated diamonds at the 12 o’clock position. To truly honor its iconic design heritage, this tourbillon features chronograph hand tips with an eye-catching rainbow finish.

Made with the professional in mind, the Rainbow Daytona is one of the most notable replica watches created by Rolex. These classic timepieces are known for their striking appearance-lots of diamonds, and colorful rainbow dial patterns that make these watches coveted by many.


2. Rolex Daytona Gold

Rolex Daytona Gold

Rolex Pre-Owned Yellow Gold Daytona 116528 Custom Rainbow Diamonds

Combining elegance with high performance, the Rolex Daytona gold chronograph wristwatch is a stylish combination of both luxurious and sporty. These beautiful gents watch has a sleek mechanical movement that ensures its accurate time-keeping.

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The case is crafted from grade 5 titanium, meaning it is light-weight and extremely durable, and corrosion-resistant. The watch dial is in 18-carat pink gold with the Rolex crown at the top and the “Daytona” inscription below. It features a chronograph function of a 30 seconds counter, 60 minutes counter with a date window at 3 o’clock position.


3. Rolex Daytona Black

Rolex Daytona Black

Rolex Rainbow Daytona 116520 DLC-PVD

History comes alive with the new Rolex Daytona Black. Celebrating 50 years since the legendary chronograph was created, a whole new generation of enthusiasts will discover Rolex’s racing heritage. This limited production timepiece delivers the same unmistakable design cues as the original, honed in every aspect of performance, engineering, and aesthetics to achieve perfection.

Luxury Watch Investing Tip: Buying a used Rolex online is not only deeply discounted vs a brand new Rolex but they also make for a great long-term investment

This version of the Daytona comes in a chic black panda dial, perfect as a statement piece for daytime or evening wear. The Oyster case is complemented by a black leather strap with white stitching for a look that’s both classic and on-trend. Rolex’s patented winding crown on the case-back allows its wearer to see through a small opening in the watch.


Other Options Worth Considering

Rolex Cosmograph Daytona Panda

Above: Rolex Cosmograph Daytona Panda Men’s Watch 116500LN-0001

  • Rolex Daytona Stainless Steel
  • Rolex Daytona Panda
  • Rolex Daytona Paul Newman



Rolex Daytona watches are available in an unlimited array of styles, but the most iconic Rolex Daytona models are either steel, platinum, or gold. With hundreds of different references to choose from, it is essential to know the various price points.

Vintage models are more expensive and will also command high prices, so it is a great idea to shop carefully on vintage models sold on the secondary market.

Rolex Daytona prices range from around $6,000 to more than $ 500,000, depending on the model and precious metals used

While this is perhaps a price most of us can’t afford, you can narrow down your watch choice to something you might be able to splurge on.

The stainless-steel versions are the most in-demand and therefore the more costly. New, they cost almost $20,000. The steel models made before 1970 in good condition can be worth far more: between $35,000 and $50,000.

They are also very much sought-after by watch collectors because they have an “imported” movement from outside the country.

Gold and platinum models are expensive, with prices beginning at almost $30,000 for yellow gold Daytona watches on bracelets. White Gold Daytona watches run about $2,000 more, and Everose Gold is about $4,000 more than yellow gold.

As you might expect, the prices are driven up by Rolex’s rare metals to create their legendary craftsmanship. The top shelf models are usually reserved for discerning collectors as platinum or white or Everose gold.

Note: These prices are only reference prices, and they may change depending on availability.



Investment Rating: Buy (4.9 out of 5)

Ownership Disclosure: None

Best Rolex Daytona Watch: Rolex Daytona Gold Rainbow…. #DRIP4Days!

The Daytona models have been Rolex’s bread and butter since their creation in 1963. As we enter a new phase of higher global watch consumption, we expect the Daytona line – which is easily Rolex’s most versatile collection and has long been a key revenue driver – to continue to perform exceptionally well.

The Rolex Daytona line has over eighty percent of the models priced above $10,000, compared to about seventy percent for Rolex watches in general. Rolex’s strong growth can be attributed to several factors. First, the Daytona model is ultra-versatile, allowing potential owners to configure their watches and express their personalities through various color combinations and fabric choices. Second, Daytona models are also sporty and somewhat more casual than other Rolex models.

The luxury watch industry is growing as an overall category and becoming increasingly appealing to investors. According to the Watch Report, by 2020, the global watch industry will maintain its winning streak of rising sales and profits.

The first time you see the Daytona in person, you’ll understand why it’s one of Rolex’s most coveted watches.

Excessive publicity and heightened exposure have created the demand for certain timepieces, as consumers covet the prestige and craftsmanship that go into producing these watches. This demand has created a premium index consisting of the world’s most famous luxury watch brands which significantly outperformed the broader market over time.


Rolex Daytona Watch Final Thoughts

The first time you see the Daytona in person, you’ll understand why it’s one of Rolex’s most coveted watches. The chronograph’s design was inspired by high-performance racecars and commissioned as a chronometer for racing drivers. The sleek design is delicately balanced with a tachymeter scale that serves as a stylistic signature of sports timing.

To many people, Rolex Daytona watches are equated with the word luxury. The product is durable, the design is elegantly unique and continuously in style, and they are an investment.

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